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When there is a 95% chance you make nothing: how preference stacks work in startups
The un-examined psychological challenges of the preference stack (and what to do about it.)
How to Get Your First Customers So Your Company Doesn’t Die
Our company almost died in 2015. Most B2B companies with good products struggle because they don’t find predictable, scalable methods of acquiring customers. If you’re exploring a sales-driven acquisition strategy, here’s how to test, validate, and scale your engine. Because death sucks.
