Hi 👋 I'm Matt, a 2X (exited) founder turned CEO coach.
If you are curious about coaching, let's chat.
I coach founders and leaders on the hardest parts of company building: managing your own psychology, focusing on the things that actually matter, building a company culture that can survive the turmoil of growth, and the dozens of other topics that no one wants to talk about and which leave leaders feeling alone.
I also write about the most difficult parts of entrepreneurship. I like to cover topics that aren’t often talked about like Founder Burnout, Founder Psychology, and Co-founder Conflict.
The core belief behind my work is that it is possible to navigate entrepreneurship with less suffering and more thriving.
If you want to learn more about the coaching firm I founded, check us out at Sanity Labs.
If you think you could benefit from a coach in your corner, reach out here.
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My journey through founder burnout.
I realized in October of 2016 that I was burned out and wanted a path out of the CEO role. Here’s my own story and the secret internal dialogue I’m hearing as a coach to other founders.
What I have learned about founder burnout — as a founder and coach
My path through burnout included getting out of the CEO role by exiting the business. This transition came almost three years after my realization I wanted to get out of the role. However, it is not necessary for every founder experiencing burnout to get out of the role to find relief.
The magic your meetings are missing
Leverage the power of check-ins to level-up meetings and bring your team closer
Handling Layoffs with Grace
In 2016, we laid off 80% of our staff. The remaining team stuck together, scaled the business, and sold it three years later. Here's how we got through the layoffs and how you can too.
Startup CEO Coaching: Why I Coach Startup Leaders
Startup coaching is not therapy or consulting. It is a confidential partnership that helps founders make better decisions under pressure. I coach first-time CEOs, venture-backed founders, and startup leaders facing isolation, conflict, or burnout. The work focuses on decision quality, team alignment, and leadership capacity. If you want the story
Is Executive Coaching Worth It? A Data-Backed Look for CEOs
Discover whether executive coaching is worth it for CEOs. Explore data-backed ROI, leadership outcomes, and how the right coach transforms clarity and performance.
Sanity Notes #040: You Are Not the Fire
A reflection on founder identity, burnout, and learning to tend a business without becoming it
Sanity Notes #039: How and Why to Give Your Team Clear Accountabilities
Think making it clear what each person’s job is will reduce excitement? Think again.
One of the best ROI decisions I’ve ever made was hiring Matt Munson. Matt played a pivotal role in helping me navigate the sale of my A16Z-backed company to Medium, and has been my go-to sounding board as a founder. Having Matt on your side is an unfair advantage that I wish every company leader could have.
Warren Shaeffer
Partner, Pear VC & Prior CEO, Knowable (acquired)
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