Skip to content
Matt Munson

Hi 👋 I'm Matt, a 2X founder turned CEO coach.

I coach founders and leaders on the hardest parts of company building: managing your own psychology, focusing on the things that actually matter, building a company culture that can survive the turmoil of growth, and the dozens of other topics that no one wants to talk about and which leave leaders feeling alone.

I also write about the most difficult parts of entrepreneurship. I like to cover topics that aren’t often talked about like Founder Burnout, Founder Psychology, and Co-founder Conflict.

The core belief behind my work is that it is possible to navigate entrepreneurship with less suffering and more thriving.

If you want to learn more about the coaching firm I founded, check us out at Sanity Labs.

To get semi-weekly updates sent directly to your inbox, subscribe to Sanity Notes:

Popular Topics

Featured Posts

Members Public

How to navigate founder burnout

An honest account of my own journey through founder burnout and what I have learned from coaching others.

How to navigate founder burnout
Members Public

The magic your meetings are missing

Leverage the power of check-ins to level-up meetings and bring your team closer

The magic your meetings are missing
Members Public

Handling Layoffs with Grace

In 2016, we laid off 80% of our staff. The remaining team stuck together, scaled the business, and sold it three years later. Here's how we got through the layoffs and how you can too.

Handling Layoffs with Grace
Members Public

$17M raised, and I was fried.

I realized in October of 2016 that I was burned out and wanted a path out of the CEO role. Here’s my own story and the secret internal dialogue I’m hearing as a coach to other founders.

$17M raised, and I was fried.
Members Public

Why I’ve Decided to Start Coaching Startup Leaders

I spent 7 years running my last venture-backed startup. I don’t know if I would have survived without the help of the leadership coaches who came alongside me and helped me transform the way I understood the role of a leader. The work changed me as a person, as

Why I’ve Decided to Start Coaching Startup Leaders

Recent Posts

Members Public

Sanity Notes #036: The risks of owning my enoughness

Stepping into responsibility for my life

Sanity Notes #036: The risks of owning my enoughness
Members Public

Sanity Notes #035: Stop robbing the world of your voice

That voice in your head is a liar; on owning your voice and offering your gift to the world

Sanity Notes #035: Stop robbing the world of your voice
Members Public

When there is a 95% chance you make nothing: how preference stacks work in startups

The un-examined psychological challenges of the preference stack (and what to do about it.)

When there is a 95% chance you make nothing: how preference stacks work in startups

Testimonials

Matt is a rockstar! He would spend time listening very closely to me and would tease out key items that turned out to be the main subconscious drivers of my main challenges. A magician in a word! The ability to be totally open and honest about issues that were affecting me and having a former CEO and highly skilled person on the other side of that conversation provide concise and clear advice and feedback was a mind blowing experience. It was utterly critical for me to get perspective on my issues and tackle them in a constructive way.

Snehal Patel, M.D., J.D.

Serial Entrepreneur & Venture Capitalist