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Matt Munson

Hi 👋 I'm Matt, a 2X founder turned CEO coach.

I help 20 leaders at a time feel less alone in the hard things. I also write candidly about the most difficult parts of entrepreneurship.

The core belief behind my coaching firm, Sanity Labs, is this:

It is possible to navigate entrepreneurship with less suffering and more thriving.

If you could use some support, I would love to meet you.

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Popular Topics

Featured Posts

Members Public

How to navigate founder burnout

An honest account of my own journey through founder burnout and what I have learned from coaching others.

How to navigate founder burnout
Members Public

The magic your meetings are missing

Leverage the power of check-ins to level-up meetings and bring your team closer

The magic your meetings are missing
Members Public

Handling Layoffs with Grace

In 2016, we laid off 80% of our staff. The remaining team stuck together, scaled the business, and sold it three years later. Here's how we got through the layoffs and how you can too.

Handling Layoffs with Grace
Members Public

$17M raised, and I was fried.

I realized in October of 2016 that I was burned out and wanted a path out of the CEO role. Here’s my own story and the secret internal dialogue I’m hearing as a coach to other founders.

$17M raised, and I was fried.
Members Public

Why I’ve Decided to Start Coaching Startup Leaders

I spent 7 years running my last venture-backed startup. I don’t know if I would have survived without the help of the leadership coaches who came alongside me and helped me transform the way I understood the role of a leader. The work changed me as a person, as

Why I’ve Decided to Start Coaching Startup Leaders

Recent Posts

Members Public

Sanity #015- Doing the work that is yours to do

If you find yourself on the edge of burnout, the biggest cause may be doing work outside your zone of genius.

Sanity #015- Doing the work that is yours to do
Members Public

Sanity Notes #014: How to stop drowning and get in the boat

How to help yourself escape the waves of chaos that entrepreneurship can bring.

Sanity Notes #014: How to stop drowning and get in the boat
Members Public

Sanity Notes #013: How to go further with less effort (i.e., work like a rower)

We are not in the business of digging more ditches or pounding more nails. We are in the business of solving hard problems through creativity.

Sanity Notes #013: How to go further with less effort (i.e., work like a rower)

Testimonials

Matt is a rockstar! He would spend time listening very closely to me and would tease out key items that turned out to be the main subconscious drivers of my main challenges. A magician in a word! The ability to be totally open and honest about issues that were affecting me and having a former CEO and highly skilled person on the other side of that conversation provide concise and clear advice and feedback was a mind blowing experience. It was utterly critical for me to get perspective on my issues and tackle them in a constructive way.

Snehal Patel, M.D., J.D.

Serial Entrepreneur & Venture Capitalist