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Matt Munson

Hi 👋 I'm Matt, a 2X founder turned CEO coach.

I help 20 leaders at a time feel less alone in the hard things and write candidly about the hardest parts of entrepreneurship.

I coach and write to help high-impact humans come more closely in line with the lives they want to and must live. If I can be helpful, I would love to meet you.

The core belief behind my coaching firm, Sanity Labs, is this:

It is possible to navigate entrepreneurship with less suffering and more thriving.

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Featured Posts

Members Public

How to navigate founder burnout

An honest account of my own journey through founder burnout and what I have learned from coaching others.

How to navigate founder burnout
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The magic your meetings are missing

Leverage the power of check-ins to level-up meetings and bring your team closer

The magic your meetings are missing
Members Public

Handling Layoffs with Grace

In 2016, we laid off 80% of our staff. The remaining team stuck together, scaled the business, and sold it three years later. Here's how we got through the layoffs and how you can too.

Handling Layoffs with Grace
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$17M raised, and I was fried.

I realized in October of 2016 that I was burned out and wanted a path out of the CEO role. Here’s my own story and the secret internal dialogue I’m hearing as a coach to other founders.

$17M raised, and I was fried.
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Why I’ve Decided to Start Coaching Startup Leaders

I spent 7 years running my last venture-backed startup. I don’t know if I would have survived without the help of the leadership coaches who came alongside me and helped me transform the way I understood the role of a leader. The work changed me as a person, as

Why I’ve Decided to Start Coaching Startup Leaders

Recent Posts

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Sanity Notes #010- Rethinking ambition

How to navigate the tension between reaching high and living a more content life.

Sanity Notes #010- Rethinking ambition
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Sanity Notes #009- Let your friends be your secret weapon

Life, startups, young-children, and tight bank accountants can all make it hard to travel to see friends. Go anyway.

Sanity Notes #009- Let your friends be your secret weapon
Members Public

The value of slowing down

As the stakes get higher, we often feel pressure to go faster. Slowness might be a more helpful ally.

The value of slowing down