How to Price Your B2B Product
One of my clients emailed today for guidance on what to charge her first customer. Here’s the advice I gave.
How to Get Your First Customers So Your Company Doesn’t Die
Our company almost died in 2015. Most B2B companies with good products struggle because they don’t find predictable, scalable methods of acquiring customers. If you’re exploring a sales-driven acquisition strategy, here’s how to test, validate, and scale your engine. Because death sucks.