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How to Price Your B2B Product Using Value-Based Pricing
One of my clients emailed me this week asking what to charge her very first B2B customer. It is one of the most common questions I get as a CEO coach. Below is the advice I gave her, along with a broader framework for thinking about value-based pricing at every stage of your startup.
How to Get Your First Customers So Your Company Doesn’t Die
Our company almost died in 2015. Most B2B companies with good products struggle because they don’t find predictable, scalable methods of acquiring customers. If you’re exploring a sales-driven acquisition strategy, here’s how to test, validate, and scale your engine. Because death sucks.
