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Matt Munson

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Entrepreneur Loneliness: Founders and Leaders, You Are Not Alone

Entrepreneur loneliness is one of the least talked about yet most universal experiences in startup life. Fear, self doubt, and imposter syndrome affect nearly every founder, but the role makes it hard to admit. If you feel uniquely alone in what you are carrying, you are not.

Entrepreneur Loneliness: Founders and Leaders, You Are Not Alone
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The Weightiness Every Leader Knows

You aren't alone. One of the defining experiences of being a startup founder was the heaviness I carried at every waking hour. And I see and hear it in every other founder I speak with.

The Weightiness Every Leader Knows
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Struggling to Raise Venture Capital? The step you may be missing.

Most founders I meet have a missing step in their plan for raising capital. The result is frustration and isolation.

Struggling to Raise Venture Capital? The step you may be missing.
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Weekly Goal Setting: Get More Done and Enjoy Happier Weekends

Weekly goal setting is one of the highest leverage habits a founder or CEO can build, yet one of the least practiced. If your week is driven by fires rather than priorities, and your weekends by rumination instead of rest, this simple Friday ritual is worth trying.

Weekly Goal Setting: Get More Done and Enjoy Happier Weekends
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10 Questions Every Cofounder Team Should Discuss

Most early-stage companies fail because of cofounder conflict. Here are 10 questions to help create alignment early.

10 Questions Every Cofounder Team Should Discuss
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How to Price Your B2B Product Using Value-Based Pricing

One of my clients emailed me this week asking what to charge her very first B2B customer. It is one of the most common questions I get as a CEO coach. Below is the advice I gave her, along with a broader framework for thinking about value-based pricing at every stage of your startup.

How to Price Your B2B Product Using Value-Based Pricing
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The Away Debacle: Is Judgment the Answer to Leadership Accountability?

Leadership accountability demands more than outrage. Here is what it actually requires.

The Away Debacle: Is Judgment the Answer to Leadership Accountability?
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How to Get Your First Customers So Your Company Doesn’t Die

Our company almost died in 2015. Most B2B companies with good products struggle because they don’t find predictable, scalable methods of acquiring customers. If you’re exploring a sales-driven acquisition strategy, here’s how to test, validate, and scale your engine. Because death sucks.

How to Get Your First Customers So Your Company Doesn’t Die
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How to Be a Startup Advisor (Without Doing More Harm Than Good)

The advisory relationship is one of the most helpful and misunderstood relationships in the startup world. Here’s how to get involved if you’re a domain expert and a mensch and why to stay the fuck away from founders if you’re not.

How to Be a Startup Advisor (Without Doing More Harm Than Good)
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How to find great advisors for your startup (and avoid the bad)

The advisory relationship is one of the most helpful and misunderstood relationships in the startup world. Here’s my personal take on how to get the best out of an advisory relationship from either side.

How to find great advisors for your startup (and avoid the bad)