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Matt Munson

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When white-knuckling your way forward stops working.

Many founders succeed by pushing through pain. But the same survival strategy that built the company can quietly destroy the person leading it.

When white-knuckling your way forward stops working.
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A Love Letter to Anyone Navigating Loss

I have found myself in many conversations about loss recently. This is an open letter to anyone navigating loss. You are not alone.

A Love Letter to Anyone Navigating Loss
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Is Executive Coaching Worth It? A Data-Backed Look for CEOs.

Discover whether executive coaching is worth it for CEOs. Explore data-backed ROI, leadership outcomes, and how the right coach transforms clarity and performance.

Is Executive Coaching Worth It? A Data-Backed Look for CEOs.
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Sanity Notes #040: You Are Not the Fire

A reflection on founder identity, burnout, and learning to tend a business without becoming it

Sanity Notes #040: You Are Not the Fire
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Sanity Notes #039: How and Why to Give Your Team Clear Accountabilities

Think making it clear what each person’s job is will reduce excitement? Think again.

Sanity Notes #039: How and Why to Give Your Team Clear Accountabilities
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Sanity Notes #038: The Freedom That Comes When You Stop Trying to Get It Right

A small moment with my daughter that I wish I could have given my younger founder self

Sanity Notes #038: The Freedom That Comes When You Stop Trying to Get It Right
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The Founder’s Guide to QSBS: Understanding the 2025 Updates and Avoiding Costly Mistakes

A short review of one of the most misunderstood parts of startup compensation: qualified small-business stock.

The Founder’s Guide to QSBS: Understanding the 2025 Updates and Avoiding Costly Mistakes
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Sanity Notes #037: On becoming the predator

I grew up wired for self-protection. Many founders did. Here’s how we can learn to shift from prey energy to a grounded, steady predator stance when it matters most.

Sanity Notes #037: On becoming the predator
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My journey through founder burnout.

I realized in October of 2016 that I was burned out and wanted a path out of the CEO role. Here’s my own story and the secret internal dialogue I’m hearing as a coach to other founders.

My journey through founder burnout.
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How to navigate painful conclusions with your most trusted partners

There are few things more difficult in partnerships of any kind than sharing a truth you know will break your partner’s heart.

How to navigate painful conclusions with your most trusted partners