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founder psychology

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Sanity Notes #003 : Your metrics are not your worth.

This is a good year to remember that the top-level metrics of your company are not the measure of your worth as a leader.

Sanity Notes #003 : Your metrics are not your worth.
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Sanity Notes #002 : What if you could not fail?

How might you be free to lead and create if your own sense of self was not on the line?

Sanity Notes #002 : What if you could not fail?
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The Surprising Power of Play and Creativity

Play and creativity are more connected than most driven adults admit. We tell ourselves rest is a reward, play is for weekends, and breakthroughs come from working harder. Yet clarity you are chasing rarely appears at the desk. This piece explores why, and what you can do about it.

The Surprising Power of Play and Creativity
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Can you be an entrepreneur without suffering?

Sustainable entrepreneurship is rarely heard in startup circles. Instead you hear hustle, sacrifice, and pride in grinding longer than everyone else. Yet many founders I coach are trying a different path: building something great where ambition and wellbeing coexist, without burning down your life.

Can you be an entrepreneur without suffering?
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The CEO I could not help

One reason I coach is because there was one leader I loved but could not help.

The CEO I could not help
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Asking for Help Is a Superpower

Vulnerability in leadership is not a weakness. For founders and CEOs who carry the weight alone, asking for help may be the most important thing you ever do.

Asking for Help Is a Superpower
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Comparing our insides to everybody else's outsides

Looking back, I can see that in my earliest days as a founder and CEO I was comparing my insides to everybody else’s outsides. That was not a recipe for success.

Comparing our insides to everybody else's outsides
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The myth of the impervious leader

Those founders you read about in the press and idolize? Yep, they are up at 3 AM too.

The myth of the impervious leader
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Premeditatio Malorum: A Founder's Guide to Negative Visualization and Building Resilience

Premeditatio malorum is a Stoic practice meaning “the premeditation of evils.” Used by philosophers like Seneca and Marcus Aurelius, it helps build resilience in difficulty. It is also a powerful practice I use with founders and CEOs to reset perspective when anxiety and goalpost chasing take over.

Premeditatio Malorum: A Founder's Guide to Negative Visualization and Building Resilience
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Poker Psychology: What Entrepreneurs Can Learn from Professional Players

Professional poker players master decision-making under uncertainty, emotional control, and detachment from outcomes. Here's how entrepreneurs can apply poker psychology to build better businesses.

Poker Psychology: What Entrepreneurs Can Learn from Professional Players